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I think comfort food is a memory in a mouthful that reassures you and warms the soul.

Food that brings back memories of holidays, family and special moments but mainly packs a big flavour punch.

It can be as simple as cheese on toast or a cream and marshmallow topped hot chocolate…

At Hug, we want you to know when you choose to eat or drink with us you are choosing homemade, ethically, environmentally and socially responsible sourced produce.

We also use other independent businesses locally wherever possible.

Take a look at our menu to see what we have available to eat in our cosy cafe in Diss or to take away.

Hugs from James and co x.

Comfort food cafe in Diss


We start the day with breakfast on our minds as we open the door at 8am.  Whether you want to grab a croissant on your way to the office, or enjoy a leisurely bowl of creamy porridge, we look forward to welcoming you to Hug.

Our croissants are made fresh by James, our owner and chef, every morning and our 24 hour porridge is cooked overnight ready for you to enjoy at breakfast.

At Hug, all our food is cooked fresh every day with fresh seasonal ingredients. This means we can provide a great selection of constantly changing daily specials.  Our Daily Hugs include homemade soup, thick cut hot and cold bloomer sandwiches, healthy bowls of salad and hot bowls of comfort food.

We have a good range of vegan options on breakfast menu and we’ll always offer a vegan soup, sandwich, salad or hot bowl too.

At Hug, we love to bake and have a range of homemade cakes, pastries and biscuits which are all available to enjoy in our cafe or to take out.


All our drinks do their best to stick to our ethos. Our fresh ground coffee comes from great local suppliers, we serve ethically sourced loose leaf teas and our hot chocolate uses real dark, milk and white chocolate that also helps Save the Elephants.

We cater for customers with vegan, dairy-free and gluten-free requirements and offer a variety of milk alternatives at no extra charge.

We use local suppliers such as Freshpac and Grey Seal Coffee as well as ethical soft drink producers Fitch Brew Co and CanO Water and our delicious smoothies are made from fresh fruit and seasonal vegetables.

We love our four legged friends and offer Puppicinos and tasty biscuits to keep them happy. 

Coffee in Diss
Hug the environment in Diss


We have taken great care in looking at how we can reduce our impact on the environment wherever possible. This includes not using single use plastic or films and reducing our packaging to a minimum.  Where we do use packaging it is 100% biodegradable. We also avoid products which use ingredients such as palm oil.

Our stylish and cosy cafe features recycled wood, furniture and many other repurposed items.

It’s not easy and we are constantly learning new and better ways to do this but hope that our little effort can make a difference.


We are proud to shop local and use local suppliers and trades people to supply Hug.

Those that deserve a Hug include:

Grey Seal Coffee for providing our freshly ground local coffee.

Freshpac coffee for even more tasty traditional roasted coffee!

Splice Creative for designing our stylish branding, shop signage, print materials and creating this very website.

Wendy Aiken Photography for capturing us in our best light.


Local suppliers Diss